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Your view on - To increase top line growth and improving operating margins, companies must expand value chain along the company’s core competency by offering right mix of product and services that meets customer value denial with simplicity, convenience, and at low cost creating niche competitive advantage
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Sunil,
Appears to be the Google strategy. A continual introduction of new products, each with a key component, which is "ease of use" and “simplicity”, needed for mass adoption. And they all point back to core competencies in search and ad based revenue, they provide value to the consumers and most importantly create a dependence on a “free" version that is better than "good enough" with several options for paid versions that are even better. What is most important to any continual product strategy is that each new product and major feature introduction needs to “make sense” in the larger scheme of the corporations long term vision - I don't think we'll see Google, for example, ever release a product - even a great one - that is not aligned in some way shape fashion or form with other existing products. Who ever would’ve thought that we would see Google Docs , or GrandCentral’s and Postini’s acquisition, or Gmail and Google Phone and Google Doc’s now going “disconnected” – they all align with a global Unified Communications and Collaboration, now under UFC you start to add all of the components you need to make UFC useful and consumer attainable, and you start to see how all of these fit in, and you can even start to guess what’s next. The key to a strategy of this type is knowing where you want to go, having the architectural flexibility to change course and without major re-invention and having vision to get there – oh yeah, did I mention the resources to execute, throw in market timing (reading the tea leaves) and you have ongoing competitive advantage beyond belief.
Good Luck,
Peter
April 2008